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When Hair Forte, located on Patchen Road in South Burlington, Vermont, purchased a new business sign from us two years ago, they didn't know how a fresh look would affect their business.
Their sign at the time was easily ten years old and the teal and white color combination was, well, very 90's to say the least. Kathy Laidman, co-owner, confessed that she didn't realize that the sign looked outdated in terms of the color, the style of sign and the general wear and tear it was beginning to show.
We visited her salon and brought her some ideas that were groundbreaking for her and business partner/husband Thom.
By the time Pat (our employee) came in, we had already started to change the waiting room," Kathy said. "Pat loved the feel of the space and asked me to consider carrying that outside to the sign."
Which meant that the red, black and white colors in the waiting room became the colors for their new sign. "Pat then advised us to take the red and bring it into the entrance by painting the door that color, too," said Kathy. "We would never have thought about doing that without her advice. We stepped outside of the box we were in and changed the whole presence of our building."
Some of the positive comments they received include:
* Love the color!
* Your sign is more visible.
* I like the big phone number.
* It's so attractive.
Even better was the surprising result of installing a new sign--the number of walk-in and appointment client counts doubled within a month.
"We saw the difference in business immediately," Kathy said. "We knew it was the colors and the modern, fresh feel of the sign."
Equally surprising to Kathy and Thom was the relatively low investment they needed to make. Compared to print advertising, signs are a one-time cost and a sign continues to advertise day and night all year long.
"And to think that I didn't want to spend the money," Kathy said. "You think signs are a big expense, but they really aren't. My question is why don't we do it more often?"
After two years, the Hair Forte sign looks great. When was the last time you purchased a sign for your business?
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www.willfishforfun.com.
Paula Diaco
Paula Diaco
WOW! The difference is incredible and rather exciting to hear how much it affected their business traffic. Leave it to Paula and her acute eye and business acumen to create a polished and updated new look.