When customers and prospects wonder where to get your specific products and services, you want your name on the top of their list. The frequency and effectiveness of your marketing efforts is what keeps you top-of-mind with your customers.
1 Start with Your Main Sign
How does your current sign look aesthetically? If you remember, the April E-signs topic was about surveying your current sign situation. If people cannot read your sign or if it is peeling and dirty, no one is going to notice you, much less frequent your place of business.
Remember, your main sign advertises your business 24 hours a day, seven days a week, 365 days a year. Make it count. This “silent salesperson” offers the lowest cost per impression of any form of advertising and says a great deal about the quality of your business.
2 Advertise with Banners
Look for excuses to hang a banner on your building or from your main sign. Advertising specials and sales are effective. Here is a novel idea: when hosting a fundraiser for your favorite charity, why not advertise it with a banner? Much like a press release that announces your latest business endeavors, the banner broadcasts your philanthropic pursuits. Even better—you may not need a permit for a banner that announces a fundraiser or a charitable donation.
3 Become an Exhibitor
There is no better way to get in front of hundreds or thousands of prospects in a short amount of time than to exhibit at a trade show. If you don’t own a trade show display, consider renting a booth and showcasing your business at a local festival, home show or business exposition.
4 Letter Your Vehicles
Applying vinyl graphics directly to your van, pick-up and car windows and doors is a great way to increase your company’s exposure. If you own personal vehicles only, you can still get the advertising benefit by using magnetic signs that are removable. We often receive comments that people “heard” about us from the graphics on our vehicles. Try it out and you will be amazed at the positive comments you receive.
5 Letter Other People’s Vehicles
Transportation companies are more than happy to have your logo and advertising message on the sides of their buses, vans and trolleys. This is one of the oldest methods of mass advertising and yet it is still greatly underutilized. The cost of this style of advertising is very modest considering the number of people who see your message.
6 Some Final Thoughts
Have you figured out that your business is not what you sell, but how you market your product or service? Marketing is a constant with all businesses. This short list is a jumping off point for you to keep your business in front of the public. Good luck!