As a consumer, you’re accustomed to entering a retail establishment and being immediately greeted by signage—often duplicates of the graphics and logos on the exterior signage that first caught your eye as you entered the parking lot.
Signs are an interesting design element and an important part of a building’s interior décor. But the signs’ presence is all about business.
“Interior signage plays an integral part to our company branding and image,” said Kim Cole, commercial designer at Revision Eyewear. “The impact upon entry is impressive and the signage provides a first-class presence.”
What these signs are doing is advertising the company, reiterating the business name in your memory while, as Cole states, also branding the name, logo, and ultimately the reputation of the company. And doing it in an aesthetically pleasing fashion.
Architectural logos mounted on the wall provide a solid look for your company, posters displaying company products show pride in your competitive line, and greeter signs provide a warm and friendly hello to your most valued visitors. A clean, well appointed and uncluttered lobby puts your guests at ease and provides a clear subliminal message that they’ve arrived at a professional destination.
As the manager of marketing and business development at Heritage Flight, Larry understands the importance of interior signage. “Our interior 3-D logo on an accent wall not only enhances the rich feel of the lobby, but adds to the overall prestige of our operation.”
Signage as business décor? Absolutely.
If you need assistance with interior signage, please contact us at 802-863-6233, or email bob@signaramavt.com.
We welcome your comments and suggestions for future topics. Please email them to paula@signaramavt.com.
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